Telling the vision as a story
On This Lesson 4 topics
This lesson is planned. The outline below lists the topics it will cover. The full lesson has not been published yet.
In this lesson
package the same vision for different audiences.
Planned topics
- Engineers need the why and the decisions it affects; executives need the business outcome; managers need what changes for their team this quarter.
- Three formats: full document, one-page summary, ten-minute talk.
- A story has a before (pain people recognize), a turning point, and an after.
- Repeat it; people need to hear it many times in many places.
Draft outline details
Demonstration
the same vision told three ways: a "day in the life of a seller launch" story for engineers, a three-bullet outcome slide for executives, a one-page summary for managers.
Check your understanding
Why use several formats?
Show answer
Different audiences care about different parts and have different time; one format reaches few.
Practice
Apply this lesson with the module's lab, exercises and quiz.
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