Knowing your audience
On This Lesson 4 topics
This lesson is planned. The outline below lists the topics it will cover. The full lesson has not been published yet.
In this lesson
adapt a message to what each audience needs.
Planned topics
- Different audiences ask different questions: executives want impact, decisions, and risk; product wants scope and dates; engineers want detail.
- Identify the decision or action you want from the reader.
- Use their vocabulary, and define any term they might not know.
- Lead with the point; supply detail after.
Draft outline details
Demonstration
Audience table: audience | main question | what they decide | format. Example: finance | what does it cost and when does it pay back | budget | one-page summary.
Check your understanding
What should you know before writing for a leader?
Show answer
What decision or action you need from them.
Practice
Apply this lesson with the module's lab, exercises and quiz.
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