Bias in technology choices
On This Lesson 4 topics
This lesson is planned. The outline below lists the topics it will cover. The full lesson has not been published yet.
In this lesson
recognize the common biases that distort evaluations.
Planned topics
- Novelty bias: new feels better; ask what problem it solves that the current option does not.
- Sunk cost: past investment is not a reason to continue.
- Vendor demos show the best path; ask to see failure, scale, and pricing at your volume.
- Resume-driven choice and familiarity bias also push results; use criteria and a second reviewer.
- Choosing the favorite first and criteria second is the most common bias of all.
Draft outline details
Demonstration
A bias checklist: Were criteria written before options? Did we test failure paths? Is the do-nothing option scored? Who benefits from each choice?
Check your understanding
What is the most reliable guard against a pre-chosen favorite?
Show answer
Written criteria and weights agreed before options are scored.
Practice
Apply this lesson with the module's lab, exercises and quiz.
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