Differentiating vs commodity capabilities
On This Lesson 4 topics
This lesson is planned. The outline below lists the topics it will cover. The full lesson has not been published yet.
In this lesson
decide where custom effort belongs.
Planned topics
- Differentiating: gives the company advantage customers notice; worth building or heavily tailoring.
- Commodity: everyone needs it and it gives no edge; buy or subscribe.
- Use the capability map: importance and uniqueness together.
- The line moves over time; revisit it.
Draft outline details
Demonstration
a Larkspur 2x2: payments, tax calculation, and email delivery are commodity; click-and-collect experience and store-aware inventory promise are differentiating.
Check your understanding
Should Larkspur build its own payment processing?
Show answer
No; it is a commodity capability.
Practice
Apply this lesson with the module's lab, exercises and quiz.
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